Unified Social - The New Age Of Transparency And The Business Intelligence Tipping Point For Social Advertisers

The New Age Of Transparency And The Business Intelligence Tipping Point For Social Advertisers

As social media becomes more of a fixed part of consumer media consumption with daily usage amounting to 118 minutes per day in 2016 (compared to 109 in the previous year), a concurrent stampede of ad dollars have been flowing toward social platforms in an attempt to capture the attention of consumers. Similar to when the first wave of digital advertising rolled out in the late 1990s, brands are still struggling to understand, capture, coordinate and optimize their social spending as it moves from below to above the line.